- Measure of how consumers react to a change in price
- 3 Types
- Elastic Demand
- Demand that is sensitive to a change in price
- Product is not a necessity
- There are available substitutes
- E > 1
- Ex.
- Steak
- Fur
- Soda
- Inelastic Demand
- Demand that is not very sensitive to a change in price
- Produce is necessity
- Few to no substitutes
- E < 1
- Ex.
- Gas
- Insulin
- Unitary Elastic
- E = 1
Price Elasticity of Demand (PED)
- Step 1: Quality
New Quantity - Old Quantity
Old Quantity
- Step 2: Price
New Price - Old Price
Old Price
- Step 3: PED
Percent Change in Quantity
Percent Change in Price
Inelastic demand in terms of medicine is becoming more and more rare because there are some pharmaceutical companies that are starting to make cheaper and generic drugs.
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